We are an uncommon team of branders, strategists, storytellers, creatives, designers, coders, and producers --led by Jane Lalonde, in a hub and spoke model.
Based in Miami and SF, Jane and her teams tackle a variety of things that are primarily rooted in energy, regeneration, automation, and science.
Current 2025 projects include: regenerative biomining, precision agriculture, ocean-based wellness, portable clean energy, aviation, and lifesciences.
Jane Lalonde built brands for Disney, MacPlay (Apple Games), Time Warner, Virgin, Coca-Cola Interactive, and Perfect Commerce before founding Match Design in 2004, the year her daughter was born. A student of Paul Hawken’s work, founded her firm based on the idea that waste is a failure of design and nature has the final say. She has dedicated her life to craftiing theses stories—first by defining sustainability for Bon Appétit in Paris in 2004, and now, 20 years later, shaping a new narrative for regeneration.
We believe a brand lives in the minds of those who experience it. That’s why every decision is made through the lens of your customer. Our process is built on a four-fold approach—rooted in research, refined through strategy, and realized in design and execution.
Our research process starts with soaking up your world, shining a light, and then connecting the dots. We will question, challenge, scorecard, brainstorm, research, and lay down a fresh foundation for your strategy, voice, and visual ID. We are voracious readers who love the latest metrics and we'll kick things off with a deep dive so intense, you'll leave feeling full.
contact us
Be bold, yet simple. No one has time for your bits and bytes. Your products are made in a factory. Your code lives on a cloud. But brands are created in the mind. Emotional, sticky, remarkable, and We believe playing it safe is a flawed strategy because boring is invisible. Our strategic playbook helps breathe life into your brand strategy and frame ideas concisely that are human, helpful, and honest. We will help strategically define your vision, mission, tone, values, and more.
MEET THE STRATEGISTS
We believe there is beauty when something works intuitively, so we believe that good design is about being simple, human, and understanding the way people behave. It's about seeing through their eyes and the people they touch. We tend to be minimalists who design out complexities, value white space, and avoid the tired and trite.
CONNECT
With decades of experience, we know how to produce and commercialize your imagery, content, website, and key deliverables. Our teams of years of experience in print production, digital production, site optimization, image optimization, trade show production, investor presentation templates, brochure creation, and more. Delivering on time and on budget is one of our core competencies, too.
SEE BUZZCreator? Magician? Hero? or Ruler? When companies understand the power of Carl Jung's brand archetypes, building brands becomes much simple and much more empowering. During our strategic deep dive, we build human-like brand personas for each and every company we work with. We create a brand IQ that embodies who you are, why you exist, and why it matters.
SEE BLOG
