Match CMO

Brand + design

We design brands for the builders of the future.
Earthkeepers. Makers. Bioengineers. Capital that cares.
The ones restoring what’s broken and growing what’s next.

Led by Jane Lalonde, our work is fearless, undeniable, and sharpened to their purest form. Made to move markets.
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We are a focused group of designers, storytellers, and systems thinkers

We are a word-of-mouth brand & graphic design studio working with no more than four clients at a time. Led by Jane Lalonde, our virtual model brings together an all–A-list team of strategists, designers, storytellers, and developers—scaling from one to six as needed. You only pay for what you use. We specialize in early- and growth-stage companies, delivering naming, pitch decks, brand stories, websites, PR, and social media—built for clarity, traction, and lasting value.

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ABOUT US

Est. 2004

Jane Lalonde built her early career inside global powerhouses—Disney, Apple, Time Warner, Virgin, Coca-Cola —and on the frontlines of Silicon Valley start-ups. In 2004, she launched Match with a conviction that nature writes the final code. A strategist with edge and precision, Jane architects brands for companies reshaping biotech, climate, energy, and regeneration—where reciprocity isn’t a value, it’s a system. ^‍

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We’ve helped startups, incubators, and spin-offs generate over $18 billion in capital, acquisitions, and IPOs. We work only with those who see brand as an asset, not an afterthought.

PLAYBOOK

METHODOLOGY

We believe a brand lives in the minds of those who experience it. That’s why every decision is made through the lens of your customer. Our process is built on a four-fold approach—rooted in research, refined through strategy, and realized in design and execution.

RESEARCH

Our research process starts with soaking up your world, shining a light, and then connecting the dots. We will question, challenge, scorecard, brainstorm, research, and lay down a fresh foundation for your strategy, voice, and visual ID. We are voracious readers who love the latest metrics and we'll kick things off with a deep dive so intense, you'll leave feeling full.

STRATEGY

Be bold, yet simple. No one has time for your bits and bytes. Your products are made in a factory. Your code lives on a cloud. But brands are created in the mind. Emotional, sticky, remarkable, and We believe playing it safe is a flawed strategy because boring is invisible. Our strategic playbook helps breathe life into your brand strategy and frame ideas concisely that are human, helpful, and honest. We will help strategically define your vision, mission, tone, values, and more.

MEET THE STRATEGISTS

DESIGN

We believe there is beauty when something works intuitively, so we believe that good design is about being simple, human, and understanding the way people behave. It's about seeing through their eyes and the people they touch. We tend to be minimalists who design out complexities, value white space, and avoid the tired and trite.

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DELIVERY

With decades of experience, we know how to produce and commercialize your imagery, content, website, and key deliverables. Our teams of years of experience in print production, digital production, site optimization, image optimization, trade show production, investor presentation templates, brochure creation, and more. Delivering on time and on budget is one of our core competencies, too.

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BRAND IQ

With personality maps from Carl Jung, we build human-like brands.

Creator? Magician? Hero? or Ruler? When companies understand the power of Carl Jung's brand archetypes, building brands becomes much simple and much more empowering. During our strategic deep dive, we build human-like brand personas for each and every company we work with. We create a brand IQ that embodies who you are, why you exist, and why it matters.

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